How Personal Branding Sets You Free
When I interview a new client, one of my first questions is, “why do you want to leave your current job?”
And after I prod them a little, the reasons start streaming out like a fire hose
Micromanging bosses, Lousy commute, Low pay, Underappreciated,
Promises not kept . . .
In fact, MORE THAN HALF of use would like the freedom to just GET UP AND GO!
Just Google the phrase “I hate my job” – and you’ll see what I mean – all these surveys point in the same direction. DOWN! UNHAPPY!
So if people are so miserable, why don’t they leave?
What is stopping them? What can they do about it? And what does any of this have to do with my personal branding?
Personal Brand Sets You Free – It Works Like Escape Hatch
Many people feel trapped right now. The root problem is lack of confidence – they’re afraid to move, because they fear they’ll get stuck in something even worse. So they stay where they are – no confidence they can do any better.
But a strong personal brand can change that. You can restore your confidence by building your reputation as an expert in some niche.
Just imagine this: if you have a personal brand, people will answer your calls, they’ll listen to what you say, and maybe they’ll even buy what you sell. A strong personal brand makes you more competitive in a job search.
The world of carer services – and clients – are all buzzing about the personal brand. It’s all you hear about nowadays – tweeting, and blogging, and video – it’s all great advice. But there’s so much discussion, I think people are getting a little tired of it. I call BRANDING FATIGUE.
My purpose in these videos is to look at branding from some inspiring and emotional angles that maybe you haven’t thought about – for example, the connection between personal branding and emotionally charged feelings like personal freedom and financial freedom.
Nowadays, our every move tracked by wireless and GPS. No privacy. Nowhere to hide. We’re crushed by massively consolidated banks, corporations, everything. Wireless tracks our every move.
A strong personal brand gives you a little breathing room, because you’ve earned relative autonomy. If you’ve built your reputation as an expert in some niche, you’ll have the confidence to pick up and move when things get unbearable. You can’t escape completely, but surely you can pick up and go move to a better ant farm.
Here’s the paradox of freedom and mobility: Your personal brand is the escape hatch – but to create an effective personal brand, you must first squeeze yourself in a box. OWWWWWW
For example, I’ve squeezed myself into a box labeled resume writer. My activities include related activities – career coaching, brand building, videos, wordpress, whatever. But for my personal branding purposes, I need a quick ID. So I brand myself as a resume writer – an exceptional resume writer. Sounds easy, right?
Actually, not so easy. Committing yourself to ONE label is an excruciating exercise for many people, myself included. But push through that resistance – pick one label – and make it simple so people can figure you out. Otherwise, you’ll make no impact.
A personal brand is a box of your own choosing. And you can change the box for different audiences. You cannot advertise yourself as more than one thing at a time. But you CAN pitch yourself differently to different audiences – just so long as they’re not in the same room.
Decide on One Label
Just decide WHAT ONE THING you want to be known as, acquire bonafide expertise, and start building your reputation. And start NOW, because the process takes time, and the clock is ticking.
Along the way, you’ll certainly build your confidence. Maybe you’ll become famous in your niche. In all cases you’ll be perceived as an expert contributor, and you’ll feel confident to pick up and go …
I’m outta time. That’s the connection between freedom, mobility, and personal branding. The next video in this series makes a connection between personal branding and your financial freedom – watch for that on my video blog.
Thank you for visiting, and I wish you the very best of good luck in your search!