Happy LinkedIn Profile New Year! Many people ask me, “how do I get some action going on my LinkedIn Profile?” OR “my LinkedIn profile looks flat,” “does this LinkedIn profile make my a…(uh, forget that)” It’s easy. Just focus on 3 things for a magnetic LinkedIn profile:
LinkedIn = Critical for Your Career
•Five years ago, posting or updating an LI profile meant you were looking for a new job.
•Today, LinkedIn has become your most important career-advancement and networking tool.
•If you’re not active on LinkedIn – with an updated profile and participation in a group(s) – then you do not exist in your industry. And you might as well be dead for career-networking purposes.
#1: “New” LinkedIn profile is basically unchanged. Except it’s much BIGGER!
#2: Why the experts don’t all agree
•For example, what does the perfect profile look like? Experts don’t agree, because one size does not fit all! Are you a senior corporate exec? A recent graduate? Business owner? Happily employed (networking only)?
•SEO is always a factor – but not a top priority for all
#3: Multimedia – now so easy to add!
•So easy – everybody will be doing it
•Sooner or later, you’ll be adding multimedia to your profile – or be left behind by peers
•LinkedIn multimedia will transform the business of “resume writing”
#4: New Endorsements Feature
• Superficial? Silly? Or useful Social-media validation?
•Might affect how you’re ranked by search engines Nobody really knows
•What to do? Just pretend it’s the “like” button on facebook