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DO-IT-YOURSELF PERSONAL BRANDING – EASY AS 1–2–3!
“I can brand you in 3 minutes. You bet!”
Actually, discovering your personal brand is easy.
Consider this: everybody you know already knows your personal brand! The only person who does NOT know your personal brand is you, because you’re too close to it.
You can probably discover your personal brand in about 3 minutes – but validating your brand takes longer, maybe weeks.
This 7-minute video focuses on one thing – discovering your basic personal brand. I’ll show you how to identify the two halves of your personal brand.
FIRST, discover your own, natural, innate personality (aka your “archetype”).
SECOND, discover how people perceive you – what is your reputation? How is your brand perceived out there in the world?
HOW KNOWING YOUR PERSONAL BRAND TRANSFORMS YOU
Would it be useful to know what people are already thinking about you – your strengths and your flaws?
For example, Jeff Bezos says, “your personal brand is what people say about you when you are not in the room.” WOW – wouldn’t it be great to know that? You could use that information to build on the good aspects of your personal brand and stand out in a good way.
When you stand out in a good way, you’ll land better jobs and projects. You’ll feel more confident about yourself – especially during interviews. If you get laid off, without you even realizing it, your strong personal brand will connect you with a new job – the right people will find you like magic – obviously you’ll connect more quickly than some anonymous slug who’s been hiding out in the weeds.
If you don’t know how you are perceived out in the world, you are walking around blindfolded. You can’t plan a winning strategy for your life, because you cannot see the landscape – you are blind.
HERE IS A FAST, 3-STEP METHOD TO DISCOVER YOUR PERSONAL BRAND – JUST AN OVERVIEW:
STEP 1: Download a PDF that shows the complete set of archetypes:http://executivepromotionsllc.com/wp-content/uploads/2014/11/12_Brand_Archetypes.pdf
Read the description of each archetype and then pick the one that sounds closest to you.
STEP 2: Validation – test your archetype against some real-world feedback. You’ll sign up for a free “360-degree” survey and get anonymous feedback from 20 (or more) people who know you.
STEP 3: Reconciliation – If the archetype you picked conflicts with the feedback from the 360-degree survey, then you probably picked the wrong archetype and it’s back to the drawing board.
These 12 archetypes were created about 100 years ago by Dr. Carl Jung, a Nobel prize winning psychiatrist and protégé of Freud (examples shown below are mine). Maybe you never heard of Jung’s archetypes, but I guarantee that you’ve seen advertising from top companies that are based on them. The world’s top companies use Jung’s system to sell soap, beer, cars, cigarettes, lingerie – everything – billions of dollars from a theory first devised in 1909!
For example, the chart below maps 3 of Jung’s archetypes – Outlaw, Magician, and Hero – to 26 commercial brands. I am amazed that Jung’s theory – still evolving over 100 years – drives so much of today’s advertising. My point here is that Jung’s archetypes are time tested, hugely effective, and a great starting point for your own personal brand.
STEP 1: PICK YOUR ARCHETYPE (PROBABLY LESS THAN 3 MINUTES)
In this example, assume you picked “Magician” as your brand archetype. Okay, great – but that does not rule out your personal compatibility with other archetypes – for example, maybe you resonate with “Outlaw” and “Explorer” as well as Magician. No problem! Most people share that experience. Just pick one for now, and then check your choice against the feedback on your 360-degree survey.
STEP 2: GET FEEDBACK – 360-DEGREE SURVEY – VALIDATE YOUR ARCHETYPE
Do you every wonder what peers and bosses say about you when you are not in the room? Would like the experience of being a “fly on the wall” in a secret meeting where people are talking about you? That is actually possible to do – for free!
360 Reach Basic – for career advancement / job searchReach (“What do people think of you?”) www.reachcc.com
Visit “360 Reach” and sign up for their free option. Just follow the instructions. Submit names and emails for as many contacts as possible. For all my clients – including resume clients – I highly recommend doing this self survey:
STEP 3: RECONCILIATION – TWO POSSIBILITIES
Assume your archetype was validated by the “popular opinion.” of people who know you. Yes! In other words, your feedback validated the brand archetype you picked out for yourself. Great! You’re on your way. A lot more to do, but you’ve discovered your basic personal brand.
BTW, we just “reverse engineered” your brand – so now that you’ve discovered your brand, your archetype, you must research that archetype and find out what it means. Your best resource here is “The Hero and The Outlaw,” by Margaret Mark & Carol S. Pearson – a famous book on branding and archetypes.
Suppose Your Archetype Was Not Validated? Uh Oh!
My Personal Branding Story
I’m no Einstein. But my early career was electrical engineering – I even started a Ph.D track in EE, up to my eyeballs in “guided waves and beams.” Naturally, I identified with the “Sage” archetype. Something like “Sage” used to be my self concept – a studious engineer – but the feedback from my 360I-survey overwhelmingly branded me as a “Jester,” a comedian, etc.
I was about 60 years old at the time, and I could not imagine how anybody would classify me as a “comedian.” But within a week, I realized their feedback was correct. I’d forgotten that I was kicked out of engineering and guided into sales and marketing – over 30 years ago – just forgot about that. Inappropriate humor is a lifelong specialty of mine even in grammar school – acting up in the schoolyard and making the nuns CRAZY! Forgot all that, too.
So you might be ready for a pleasant shock when you finally discover your personal brand. Absolutely, I would rather live my life as a Jester instead of a drone … ughhh, excuse me … I mean … “Sage”
Start by trying the basic version of “Branding Express” – do-it-yourself, 100% free.
If you like what I’m doing, I do hope you’ll engage me and take your personal brand to the next level, which includes an in-depth, recruiter-style interview and updating of your LinkedIn, resume, and social-media profiles.
WHAT I DO – MY OWN PERSONAL BRAND
I am a master packager of business and technical talent. I sell with words in any medium – print, video, online – and my top talent is making you look irresistible to recruiters and hiring managers.
If you are great at what you do – yet your phone isn’t ringing – let me help you fix that. I’ll apply nearly 30+ years of experience – corporate sales, journalism, advertising, and direct-response copywriting – to your resume, LinkedIn profile, and personal brand.
I promise I’ll infuse your story with confidence, creativity, humor, and truth – without ever exaggerating (as my motto says, “Truths Well Told”).
THANK YOU FOR VISITING, AND GOOD LUCK IN YOUR SEARCH!
To see future updates to Branding Express – or news about “The Mind Control Profile,” my forthcoming book – please enter name and email on my website (or just connect here on LinkedIn).
If these topics interest you, please connect right here on LinkedIn or visit my website and enter your name/email:www.ExecutivePromotionsLLC.com
I sincerely wish you the most successful year of your career in 2015!